New Optimum Survey Reveals Price is Top Factor in Mobile Purchases

Budget-conscious consumers can get unmatched device and plan options with Optimum Mobile – saving them hundreds each year against most other mobile providers

NEW YORK (APRIL 22, 2025) – Optimum Mobile, which connects customers on America’s largest and fastest 5G network, recently surveyed the mobile landscape and found one trend stood above them all – price-conscious consumers are increasingly seeking cost-effective solutions without compromising on quality and connectivity. Additional trends found in the study include:¹

• Over half of Americans consider price the key factor when buying a mobile device, followed by battery life and brand. 

• More than one-third of Americans use AI features on their phone, with more than half aged 18-39 and more than half with children under the age of 18 living in their household. 

• More than half of Americans aged 18-39 are financing or paying off their devices, while only 28% of those aged 55+ do. 

• Nearly half of consumers find it appealing to bundle mobile, internet, and/or TV services from a single provider if offered at a great price. 

  • 70% of those who find bundling appealing would consider a mobile bundle and 80% of Americans believe bundling internet and mobile services is more cost effective than separating the services. 

For additional insights into Optimum Mobile’s study, click here.  

In response to these growing demands, Optimum Mobile offers a range of budget-friendly plans and 5G device deals often substantially more affordable than almost every other mobile provider. And when bundled together with Optimum Internet and TV, consumers can expect unmatched deals on both devices and plans while being on the America’s largest and fastest 5G network. 

Why Optimum Mobile?

Optimum customers have four data plans to choose from – 1GB, 5GB, Unlimited and Unlimited Max – and can add up to 10 lines on one account with the flexibility to change plans at any time. All customers can enjoy unlimited talk and text, premium data and video streaming from anywhere and at any time. 

Optimum Mobile also offers multi-line savings on Unlimited plans, where the more lines a customer has, the more they can save. Notably, with the special Two for the Price of One offer, customers can get two Unlimited lines for just $45 per month. The company also caters to single households, offering one Unlimited line for only $25 per month to meet the needs of all customers. Consumers can save up to $920 a year on their mobile bill in their first year. ² And when paired with Optimum Internet, customers can save even more while experiencing complete and seamless connectivity both at home and on the go. 

"Affordability, device and plan flexibility, and quality in a consumer’s mobile service is paramount today," said Eric Bruno, Senior Vice President of Product Management at Optimum. "Our latest survey underscores the importance of price-conscious decisions and reveals a growing interest in bundled services. We are proud to offer plans and advanced device lineups that not only meet these needs but also deliver exceptional value and seamless connectivity. We are committed to providing the best options for consumers to stay connected, save money, and enjoy the benefits of America's largest 5G network."

Unlock Additional Savings with Optimum Mobile Device Deals

Whether a consumer prioritizes price, brand or battery life, Optimum Mobile has something for everyone to meet their needs with incredible deals on the latest mobile devices, including: 

• Up to $300 off the iPhone 16e 128 GB on any plan with trade-in. (Valid 4/25 to 6/29)

• Up to 50% off any iPhone 16, 16 Plus, or 16 Pro Max on any Unlimited plan. (Valid 4/25 to 6/29)

• iPhone 16 128 GB On US with a select trade-in on any Unlimited plan. (Offer valid now to 6/29)

• FREE Moto g stylus 5G on any plan with any trade-in. (Valid 4/25 to 6/29)

• Up to $600 off Samsung Galaxy S25 Series on any Unlimited plan. (Valid 4/25 to 6/29)

• Samsung Galaxy S25 128 GB On US with a select trade-in on any Unlimited plan. (Offer valid now to 6/29)

Visit optimum.com/mobile for complete details on Optimum Mobile’s plans and device pricing and availability.

¹All data cited in this piece are taken from a survey with respondents sourced from a third party on behalf of Optimum between January 2 – 10, 2025. Over 1,500 U.S. adult mobile service decision-makers were surveyed.  

²Savings claim against Verizon and AT&T based on comparison of 2 lines of service with BOGO offer for 1 yr with the Optimum Mobile Unlimited plan vs Verizon Unlimited Welcome and AT&T Unlimited Starter plan, as of 12/16/2024.