AdMessenger Named “Best Mobile Marketing Platform” in 2024 MarTech Breakthrough Awards Program
Prestigious International Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the World
LONG ISLAND CITY, New York (August 15, 2024) – Optimum Media, the advanced advertising and data business owned by Altice USA, today announced that its proprietary AdMessenger product has been selected as winner of the “Best Mobile Marketing Platform” award in the 7th annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry today.
Optimum Media’s AdMessenger is a fully customizable scrolling text ad for mobile devices. Running primarily on mobile web inventory and over 15,000 apps, AdMessenger allows users to go where their audience goes. From large, national campaigns to small, local issues, it is an effective tool to reach, activate, and — when the time comes — mobilize voters. AdMessenger is truly a mobile solution for all campaigns, regardless of size or budget.
“We are immensely proud of AdMessenger and the incredible work our Optimum Media teams have done to create this product that is instrumental in driving results for our advertising partners,” said Michael Bartoli, Senior Vice President of Local Sales for Optimum Media. “We are honored by this recognition from MarTech Breakthrough and thrilled for AdMessenger to be recognized as a leading product that provides an effective, high-performing service for campaigns of any size.”
“AdMessenger allows users to go where their audience goes. On average, Americans check their phones 144 times a day. Since our mobile device is never far out of reach, you are missing a huge opportunity to connect if your business doesn’t have a mobile advertising strategy. Mobile advertising presents the potential to connect with customers in meaningful and impactful ways,” said Steve Johansson, Managing Director at MarTech Breakthrough. “Whether finance, retail, entertainment, healthcare, or any other sector, an AdMessenger mobile campaign can fit the needs of any industry to reach your audience effectively. That makes AdMessenger 2024’s ‘Best Mobile Marketing Platform!’”
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About Optimum Media
Optimum Media is a multiscreen advertising business that partners with small and medium businesses, as well as national, political, media and entertainment, and agency clients across the United States. We work with advertisers to develop custom multiscreen advertising solutions powered by proprietary technology and a massive aggregated database of audience data points and TV viewership data.
About MarTech Breakthrough
Part of Tech Breakthrough, a leading market intelligence and recognition platform for global technology innovation and leadership, the MarTech Breakthrough Awards program is devoted to honoring excellence in marketing, ad and sales technology companies, products and people. The MarTech Breakthrough Awards provide a platform for public recognition around the achievements of breakthrough marketing technology companies and products in categories including marketing automation, AdTech, SalesTech, marketing analytics, performance marketing, CRM, content and social marketing, website, SEM, mobile marketing and more. For more information, visit MarTechBreakthrough.com.
Tech Breakthrough LLC does not endorse any vendor, product or service depicted in our recognition programs, and does not advise technology users to select only those vendors with award designations. Tech Breakthrough LLC recognition consists of the opinions of the Tech Breakthrough LLC organization and should not be construed as statements of fact. Tech Breakthrough LLC disclaims all warranties, expressed or implied, with respect to this recognition program, including any warranties of merchantability or fitness for a particular purpose.