News 12, Optimum, and Rebuilding Together NYC Collaborate to Rebuild Housing in The Bronx
News 12 The Bronx to Air “Rebuilding The Bronx” Weekly on Tuesday and Thursday Mornings at Starting at 5am ET
After two months of exposure through News 12’s Rebuilding the Bronx, application submissions per month are up 600% and nine homes are already approved for rebuilds.
The Bronx, New York (February 25, 2025) - News 12, the preeminent hyperlocal news source across the Tri-state area, and Optimum, the local provider of fiber internet, mobile, TV, and phone services, today announce a new partnership with Rebuilding Together NYC to support renovating homes and apartments for homeowners in need in The Bronx. News 12 will be leading the call for applications, encouraging residents who need critical renovations like updating roofs, plumbing, or bathrooms, and even making homes accessible to apply for renovations and share their stories. Applications to submit for a renovation project are open now, and viewers can submit at News12.com/RebuildingTheBronx.
Throughout 2025, Rebuilding Together NYC will be using a $5 million grant to provide these renovations for residents in The Bronx. As a trusted voice in The Bronx community, News 12 will highlight the project through targeted on-air promotion. News 12 The Bronx will also air “Rebuilding The Bronx” segments every Tuesday and Thursday throughout the year starting at 5:00 am ET. These segments will highlight the progress of the project and spotlight the inspiring stories of families and individuals whose lives have been transformed by the program.
Throughout the year, News 12 will bring The Bronx community the critical info needed to help the borough thrive - addressing the issues that matter the most, including affordable housing, safer schools, improved streets and highways, and more.
“We are excited to partner with Rebuilding Together NYC as News 12 is deeply ingrained in The Bronx and each and every community we serve across NYC,” said Keith Bowen, President, News, Advertising, and Programming at Optimum. “By bringing the power of News 12 and Optimum together, we will be able to provide lasting change to further revitalize The Bronx and more deeply ingrain our brands in the community.”
“We are excited to collaborate with News 12 and Optimum to spread the word about our Targeted Home Improvement Program (THIP),” said Valerie Payne, Executive Director, Rebuilding Together NYC. “This initiative aligns with our commitment to delivering essential home repairs and accessibility modifications for income-eligible New Yorkers living in unsafe or unhealthy conditions. We deeply value this partnership as it helps us drive meaningful, lasting change and supports our efforts to revitalize The Bronx.”
Applications are open now through News12.com/RebuildingTheBronx. The Bronx residents who make under 80% of the NYC area median income are eligible for the renovations. For full eligibility requirements, click here.