Optimum Mobile Reveals Key Shopping Trends and Exclusive Offers this Tax Season

Mobile provider highlights how consumers can maximize their savings and upgrade their mobile experience  

As tax season approaches and thousands of Americans are expected to receive a refund, it’s the perfect time for consumers to think about upgrading their mobile device. Recent trends found on behalf of Optimum, a leading provider of internet, mobile, video and phone services, reveal insights into how Americans shop for their mobile devices, and Optimum Mobile is offering unbeatable deals to help shoppers make the most of the season.   

“At Optimum Mobile, we are committed to providing our customers with exceptional service and value through America’s largest 5G network and powerful mobile devices,” said John Lombardi, Senior Vice President of Mobile Product Management at Optimum. “With our exclusive tax season offers, we are excited to help consumers maximize their savings and upgrade their mobile experience with the latest technology and our best-in-class service and support. Our dedication to customer satisfaction and loyalty is at the heart of everything we do, ensuring that our customers receive the best possible mobile solutions tailored to their needs.”  

Shopping Trends in Mobile Devices   

More than half of Americans surveyed consider price to be the most important aspect when shopping for a mobile device.¹ This is followed by brand loyalty and battery life, showing that consumers are looking for a balance between cost-effectiveness and quality. With the financial benefits that come with tax season, now is the ideal moment for consumers to take advantage of Optimum Mobile’s special offers and find a mobile device that fits both their budget and needs.   

Additionally, one-third of Americans surveyed are likely to upgrade their mobile device within the next 12 months, indicating a growing trend towards staying updated with the latest and greatest technology. Optimum Mobile’s tax season offers provide a perfect opportunity to join this trend and ensure consumers have the latest features and capabilities at their fingertips.   

In-Store Shopping Preferred   

Nearly two-thirds of Americans surveyed purchased their mobile devices in person through a retail store, much more than those who shopped online. The main reason for this preference is the ability to see the device firsthand and speak to a sales representative in person. Optimum recognizes the value of this personalized shopping experience and, during this tax season, retail stores across the company’s 21-state footprint are ready to provide best-in-class service along with incredible discounts to enhance consumers’ shopping experience. Click here for a full list of Optimum retail stores across the country.   

Protection Plans and Consumer Loyalty   

Device protection plans are also a significant consideration for many shoppers. Currently, one-third of Americans surveyed have a device protection plan, with consumers aged 18-54 more likely to have a protection plan (39%) compared to those aged 55+ (23%). The most important feature in a protection plan is device replacement. Recognizing this, customers can enroll in Optimum Mobile Protection Plans where they can enjoy features such as all-inclusive protection against accidental damage, theft, loss and mechanical breakdown, speed replacements, 24/7 assistance, and unlimited battery replacements for their devices.   

Furthermore, nearly two-thirds of Americans surveyed have been subscribing to their mobile provider for four or more years, showcasing a strong sense of loyalty. Optimum Mobile’s tax season offers are designed to reward this loyalty with special upgrades and benefits.  

Exclusive Tax Season Mobile Offers   

This tax season, Optimum Mobile is excited to offer incredible deals on the latest mobile devices. Whether a consumer prioritizes price, brand, battery life, or protection plans, Optimum has something for everyone to meet their shopping needs. Visit optimum.com/mobile for complete details on device pricing and availability or one of Optimum’s retail stores.   

¹All data cited in this piece are taken from a survey conducted by a third party on behalf of Optimum between January 2 – 10, 2025. Over 1,500 U.S. adult mobile service decision-makers were surveyed.