Optimum Launches New Marketing Campaign Touting the Strength And Speed of its Award-Winning Network: “Don’t Take Slow For An Answer”

Campaign Highlights Consumers’ Need for Fast and Reliable Connectivity Services in Their Everyday Lives; Marketing Now Live Across all Channels in Optimum’s 21-State Footprint

NEW YORK (April 3, 2025) – Optimum, a brand of Altice USA (NYSE: ATUS), announces today the debut of Don’t Take Slow For An Answer, a brand-new marketing campaign and tagline that highlights the strength and speed of the company’s always on, always working internet and mobile services and how they power our everyday moments. The campaign is built on the company’s award-winning network and services, including Optimum’s 100% Fiber Internet network, and Optimum Mobile, which is delivered on America’s largest and fastest 5G network, all brought to consumers at an unmatched value.

Launching this week across all marketing channels, including TV, radio, social, OOH, and more, Don’t Take Slow For An Answer features everyday characters in everyday situations, all relying on the same thing – fast, strong, and reliable internet and mobile services to power their data, entertainment, and connectivity needs, 24/7. From streaming and messaging to more data-intensive activities like video calling and gaming, consumers have solutions everywhere they are, and through this campaign, Optimum showcases the starring role that connectivity plays in our everyday lives.

Backed by Optimum’s 100% Fiber Internet network, which features 99.9% network reliability and up to 8 Gig symmetrical upload and download speeds, Don’t Take Slow For An Answer emphasizes the strength and speed that Optimum brings to consumers across the country. When paired with Optimum Mobile, which is delivered via America’s largest and fastest 5G network, consumers can bundle these services together to access the connectivity that they need, both at home and on the go, all one incredible price point. For more on Optimum’s service availability and pricing, customers can visit optimum.com/bundles. 

Optimum’s Award-Winning Network

Optimum Fiber has been ranked by Ookla^® Speedtest^® as providing the fastest and most reliable internet speeds in New York and New Jersey, with additional top rankings in lowest internet latency and best gaming experience across its service areas in New York, New Jersey and Connecticut. Optimum Internet, which delivers gigabit speeds via a fiber rich hybrid-fiber coax network, has been ranked No. 1 in fastest internet speeds in key markets across the company's footprint, including Coconino County, Arizona, Baxter and Union Counties, Arkansas, Angelina and Eastland Counties Texas, and more [1].

Optimum Fiber was additionally named the Best and Fastest Internet Service Provider in New York and New Jersey by technology publication PCMag [2], and Optimum was further ranked as the top internet service provider by industry blog CNET in Flagstaff-AZ, Bridgeport-CT, Stamford-CT, Newark-NJ, Greenville-NC, Abilene-TX, Bryan-TX, and College Station-TX.