Cheddar Rebrands as Cheddar News
Network Celebrates Five-Year Anniversary and Unveils New “Look Forward” Tagline
Cheddar News also Announces Partnership with FIRST Robotics to Champion the Next Generation of Innovators
April 15, 2021 – New York, NY – Cheddar, the digital-first news network focused on technology, innovation and more, today announces its official rebrand to Cheddar News as well as a new tagline, “Look Forward,” which emphasizes the network’s commitment to covering the next generation of innovators and decision-makers who are changing the world. Watch the new Cheddar News promo here.
The rebrand comes as Cheddar News approaches its five-year anniversary this June. Since launching in 2016, Cheddar News has been breaking the mold of traditional news with an authentic voice and fresh perspective that reflects the diversity, energy and intellectual curiosity of its viewers with the latest in business, media, culture, politics, technology and more. From what was first a business news network, Cheddar News has evolved over the last five years as viewer consumption habits have changed and the calls for more varied and nuanced reporting have grown across the industry. Cheddar News was acquired by Altice USA in 2019 to join the company’s existing news division in an effort to further invest in and grow the network into a leading national news organization for digital natives.
In 2020 alone, Cheddar News added a slate of new programming to better reflect the changing needs of viewers; The Search for a Cure: COVID-19, All Hands: Race Toward Inclusion and Cheddar Climate are three shows that were added to the network’s content lineup to meet the need for dedicated reporting across these subject matters. The network has also greatly expanded its live event coverage in recent months, with special editions of Cheddar Politics covering the Presidential Debates, 2020 Election Night, the Inauguration of President Joe Biden and live feeds of national press conferences, the GameStop and Big Tech hearings and more. These additions join Cheddar News’ existing slate of live daily programming found on the network from 7am – 6pm ET, including Wake Up With Cheddar, Opening Bell, Closing Bell, Cheddar’s News Wrap and Cheddar News’ original programming blocks Who Knew? and The Lightbulb Moment.
Cheddar News also boasts a roster of diverse talent across its network, understanding the importance that representation in news brings to the media landscape and to the audience of viewers that tune in daily to the network’s live news, special event coverage and original shows. Now, viewers can continue to expect this same dedicated reporting, but with a refreshed focus on being the go-to news source for forward thinkers who want to learn about the people, ideas and innovations that are driving change and defining the next big thing.
As part of Cheddar News’ refocus, the network is partnering with the FIRST® global robotics community as their exclusive media partner for the 2021 FIRST Innovation Challenge presented by Qualcomm and FIRST Global Innovation Awards powered by Star Wars: Force for Change. FIRST prepares young people for the future through robotics programs for ages 4-18 (PreK-12) that can be facilitated in school or in structured afterschool programs. As part of this partnership, Cheddar News will be airing a new weekly Young Inventor series to kick off in early May and run on the network through the end of the FIRST competition season in late June. Each episode will feature a team of young FIRST inventors showcasing their innovations live on Cheddar News, discussing their inventions and talking through the design, engineering and technological processes that they worked through to make their ideas come to life.
“As people across the globe look to ‘what’s next’ in drastically evolving industries like science, medicine, technology, engineering and more, Cheddar News aims to be the go-to media source for this critical content, shining a light on the next generation of innovators and newsmakers who are changing the world,” said Jon Steinberg, President, News & Advertising, Altice USA. “We are excited to bring this refreshed perspective and content to Cheddar News viewers every day and are pleased to kick off our new mission with FIRST, an organization that shares the same focus on the creators and forward thinkers of tomorrow.”
About Cheddar News
Cheddar News is the digital-first news network, providing in-depth reporting and updates on trending stories in tech, innovation, business, politics, media, entertainment and culture in a fresh, fast-paced format. Daily programming on Cheddar News includes: Wake Up with Cheddar, Opening Bell, Between Bells, Closing Bell, Cheddar’s News Wrap and Cheddar Politics. The network is also home to original news series including Fast Forward, which explores the potential permanent changes, across industries, that we may adopt after the Coronavirus pandemic is over and All Hands: Race Toward Inclusion, which focuses on the efforts needed to incite change, expose injustices and strive for diversity and equality across all sectors of business and within our communities.
Cheddar News is available on all major OTT systems including Hulu, YouTube TV, Pluto, Samsung TV+ and more and can also be found on major cable systems like Optimum and Spectrum.
Cheddar News, owned and operated by Altice USA, is part of the Altice News group, which also includes hyperlocal news from News 12 and the global and current affairs network i24NEWS.
For more on Cheddar News, visit Cheddar.com.
About FIRST
FIRST® is a robotics community that prepares young people for the future through a suite of inclusive, team-based robotics programs for ages 4-18 (PreK-12) that can be facilitated in school or in structured afterschool programs. Boosted by a global support system of volunteers, educators, and sponsors that include over 200 of the Fortune 500 companies, teams operate under a signature set of FIRST Core Values to conduct research, fundraise, design, build, and showcase their achievements during annual challenges. An international not-for-profit organization founded by accomplished inventor Dean Kamen in 1989, FIRST has a proven impact on STEM learning, interest, and skill-building well beyond high school. Alumni of FIRST programs gain access to exclusive scholarships, internships, and other opportunities that create connections and open pathways to a wide variety of careers. Learn more at firstinspires.org.