News 12 Donates Nearly $80,000 to Music Education Through #News12Friends Bracelet Campaign
The $79,871 Donation Was Made Through a Partnership with National Education Non-Profit DonorsChoose
Long Island, NY (September 12, 2024) - News 12, the preeminent hyperlocal news source across the Tri-state area, announced today that they donated $79,871 to support classroom music projects in the Tri-state area through a partnership with national education nonprofit DonorsChoose to help inspire the future generation of musical artists. The donation supports 80 music projects and surpassed News 12’s goal of donating $50,000.
Since September 4, News 12 talent and employees have been spreading positivity by trading “I <3 News 12” beaded friendship bracelets inspired by the Taylor Swift fan community throughout New York, New Jersey, and Connecticut, as well as posting on social media using #News12Friends. For each bracelet traded, News 12 donated to music projects across the Tri-state area via DonorsChoose.
“We are thrilled that we met our goal to support music projects across our markets through DonorsChoose,” said Kristin Malaspina, Chief Content Officer and SVP Distribution for News 12. “With the popularity of the friendship bracelet movement in pop culture today, News 12 wanted to show kindness and bring joy to every region we serve, and hope with each friendship bracelet we gave that we made someone's day brighter.”
To learn more about #News12Friends, click here.
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About News 12
News 12 is the preeminent hyperlocal news source committed to delivering unparalleled coverage for residents across The Bronx, Brooklyn, Connecticut, Hudson Valley, Long Island, New Jersey, and Westchester. Through its focus on best-in-class hyperlocal news, News 12 empowers our neighbors with up-to-the-minute coverage of breaking news, weather updates, traffic reports, community news, and more. News 12 is committed to keeping local communities connected and informed no matter how they consume their news and can be accessed on seven dedicated channels available on local cable TV lineups as well as on streaming apps and platforms such as Roku TV, Amazon Fire TV, and Apple TV. News 12 New York, News 12’s regional OTT network that showcases top stories and events from across the tri-state area, can be streamed for free on platforms like Optimum Stream, Samsung TV Plus, Pluto TV, VIZIO Watch Free+, LG Channels, Tubi, Amazon Fire TV, Sling and more.